The Business
Social media management for small businesses involves content creation, scheduling, engagement, and reporting. Monthly retainers run $500-2,000 for 4-6 posts/week across 2-3 platforms. With 10 clients at $800/month, that's $8,000/month. The key to scale is productizing packages and systematizing content creation.
How to Start
Create a portfolio with 2-3 spec accounts (fictional or volunteer clients). Niche by industry (restaurants, real estate, fitness) to deepen expertise. Price packages, not hourly rates. Automate scheduling with Buffer or Later ($20/month). Build a content calendar template to onboard clients efficiently.
Equipment Needed
- ▸Scheduling tool (Buffer, Hootsuite)
- ▸Canva
- ▸Content creation equipment
- ▸Analytics platform
Licensing
None
Monthly Search Volume
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Revenue Calculator
“Social media management is an agency model in disguise. 5 clients at $1,500/month is $7,500/month. Use scheduling tools, batch content creation, and templates to serve 10 clients in 25 hours a week.”
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