Food & Beverage

Food Truck

$100K-$500K revenue per year. Location and concept are everything.

Monthly Revenue
$8K–$40K
realistic range
Startup Cost
$30K–$120K
to get started
Hourly Rate
$60–$120
per hour billed
Complexity
4/4
skill required

The Business

Food trucks succeed when they pick a high-margin concept (tacos, BBQ, specialty coffee), secure reliable high-foot-traffic locations, and build a following. Gross revenue of $100K-500K/year is achievable, with 25-35% net margins for well-run operations. Events, catering, and regular lunch spots diversify revenue.

How to Start

Start with catering at private events (no location permit needed) to test your concept. Buy a used food trailer ($8-15K) before upgrading to a full truck. Find a commissary kitchen ($400-800/month) for prep. Target farmers markets, brewery parking lots, and office parks for consistent footfall.

REAL EXAMPLE

Maria's taco truck does $28K/month from 3 regular locations and weekend events in Austin.

Equipment Needed

  • Food truck ($30-80K)
  • Commercial equipment
  • POS system
  • Permits and licenses
  • Commissary access

Licensing

Food handler license + mobile vendor permit + commissary agreement

Monthly Search Volume

8,800
people/month search for this business
READY TO START?

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Revenue Calculator

5
$1,800
50 hrs
$75,000
Weekly Revenue
$9K
Monthly Revenue
$38.7K
Annual Revenue
$464.4K
Monthly Profit
$33.7K
Break-Even
3 months
Hourly Rate
$180
Monthly costs: $5,000/mo (insurance, fuel, supplies)
CHRIS'S TAKE

Food trucks work when you have a unique concept, low competition in your spot, and good operational systems. Events and catering are where the real money is — private events pay 2–3x your per-head street revenue.

PRO TIP

Secure 2–3 regular weekly locations before you launch. Lunch spots near offices Monday–Friday is the foundation. Events are upside, not the base.

READY TO MAKE IT OFFICIAL?

Form Your LLC Today

You've seen the numbers. Protect your personal assets, get your EIN, and start operating legally. ZenBusiness handles the paperwork so you can focus on the business.

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ACQUISITION ROUTE

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TOOLS TO RUN THIS BUSINESS

Tools we'd use if we were starting this business today. Affiliate links — we may earn a small commission.

ZenBusinessFROM $0

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SquareFREE CARD READER

Take card payments from day one. No monthly fees — pay 1.75% per tap.

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FreshBooks30 DAYS FREE

Track food costs vs revenue. Know your actual margins on every product line.

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Simply Business

Public liability and product liability insurance for food businesses — get covered in minutes.

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